/* Shared styles for MSG inner / SEO service pages (brand-consistent with homepage) */
:root {
  --bg: #ffffff; --paper: #f5f2ec; --ink: #0c0c0c; --muted: #565656;
  --line: #e5e1d8; --red: #e30613; --max: 1180px;
  --font-display: "Oswald", system-ui, sans-serif; --font-ui: "Oswald", system-ui, sans-serif;
  --font-body: "Inter", system-ui, sans-serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--bg); color: var(--ink); font-family: var(--font-body); line-height: 1.5; }
a { color: inherit; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 22px; }
h1, h2, h3 { font-family: var(--font-display); font-weight: 700; text-transform: uppercase; letter-spacing: -.01em; line-height: 1.02; }

/* header */
.site-header { position: sticky; top: 0; z-index: 30; background: rgba(255,255,255,.9); backdrop-filter: blur(14px); border-bottom: 1px solid var(--line); }
.nav { max-width: 1440px; margin: 0 auto; padding: 12px 22px; display: flex; align-items: center; justify-content: space-between; gap: 18px; }
.brand { display: flex; align-items: center; gap: 12px; flex-shrink: 0; }
.brand img.em { height: 44px; width: auto; }
.brand img.wm { height: 26px; width: auto; }
.nav-links { display: flex; align-items: center; gap: 18px; font-family: var(--font-ui); font-size: 13.5px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; color: var(--muted); }
.nav-links a:hover { color: var(--ink); }
.btn { display: inline-flex; align-items: center; justify-content: center; text-align: center; font-family: var(--font-ui); font-weight: 700; letter-spacing: .04em; text-transform: uppercase; font-size: 14px; padding: 12px 22px; text-decoration: none; border: 1px solid transparent; transition: filter .2s, background .2s, color .2s, border-color .2s; cursor: pointer; }
.btn-red { background: var(--red); color: #fff; }
.btn-red:hover { filter: brightness(1.1); }
.btn-ghost { border-color: var(--line); color: var(--ink); background: transparent; }
.btn-ghost:hover { border-color: var(--ink); background: #faf9f7; }
@media (max-width: 1024px){ .nav-links { display: none; } }

/* breadcrumbs */
.crumbs { font-family: var(--font-ui); font-size: 12px; letter-spacing: .04em; text-transform: uppercase; color: var(--muted); padding: 18px 0 0; }
.crumbs a { color: var(--muted); text-decoration: none; }
.crumbs a:hover { color: var(--red); }

/* hero */
.hero { position: relative; overflow: hidden; padding: 40px 22px 60px; background: var(--bg); }
.hero::after { content:""; position:absolute; top:-40px; right:-60px; width:44%; height:150%; background: repeating-linear-gradient(23deg, var(--red) 0 10px, transparent 10px 26px); opacity:.06; transform: rotate(4deg); pointer-events:none; }
.eyebrow { display: inline-flex; align-items: center; gap: 10px; margin-bottom: 18px; font-family: var(--font-ui); color: var(--muted); font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; }
.eyebrow::before { content:""; width: 44px; height: 3px; background: var(--red); }
.hero h1 { margin: 0; font-size: clamp(34px, 5.4vw, 66px); max-width: 16ch; }
.hero .lead { max-width: 620px; margin: 22px 0 0; font-size: clamp(16px, 1.7vw, 20px); color: var(--muted); font-weight: 500; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }

section.block { padding: 62px 0; border-top: 1px solid var(--line); }
.kick { font-family: var(--font-ui); color: var(--red); font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; margin-bottom: 12px; }
section.block h2 { font-size: clamp(26px, 3.6vw, 42px); margin: 0 0 10px; }
section.block > .wrap > p { max-width: 720px; color: var(--muted); font-size: 16.5px; }
.prose p { max-width: 820px; margin: 0 0 16px; font-size: 16.5px; color: #333; }

.grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); margin-top: 30px; }
.grid.two { grid-template-columns: repeat(2, 1fr); }
.grid .cell { background: #fff; padding: 26px 22px; }
.grid .cell .n { font-family: var(--font-ui); font-weight: 700; color: var(--red); font-size: 13px; letter-spacing: .1em; }
.grid .cell h3 { font-size: 18px; margin: 12px 0 8px; }
.grid .cell p { margin: 0; color: var(--muted); font-size: 14.5px; }
@media (max-width: 860px){ .grid, .grid.two { grid-template-columns: 1fr; } }

.steps { display: grid; grid-template-columns: repeat(5, 1fr); gap: 14px; margin-top: 30px; }
.steps.four { grid-template-columns: repeat(4, 1fr); }
.step { border: 1px solid var(--line); padding: 22px 18px; background: var(--paper); }
.step .num { font-family: var(--font-display); font-weight: 700; font-size: 30px; color: var(--red); line-height: 1; }
.step h3 { font-size: 15px; margin: 12px 0 6px; }
.step p { margin: 0; font-size: 13.5px; color: var(--muted); }
@media (max-width: 900px){ .steps, .steps.four { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px){ .steps, .steps.four { grid-template-columns: 1fr; } }

.tags { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 24px; }
.tags span { font-family: var(--font-ui); font-size: 13px; font-weight: 600; letter-spacing: .04em; text-transform: uppercase; color: var(--ink); border: 1px solid var(--line); padding: 9px 14px; background: #fff; }

.faq { margin-top: 26px; border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); padding: 18px 0; }
.faq summary { font-family: var(--font-ui); font-weight: 700; font-size: 17px; letter-spacing: -.01em; cursor: pointer; list-style: none; display: flex; justify-content: space-between; gap: 16px; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; color: var(--red); font-size: 22px; line-height: 1; }
.faq details[open] summary::after { content: "\2013"; }
.faq details p { margin: 14px 0 0; color: var(--muted); font-size: 15.5px; max-width: 820px; }

/* related services cross-links */
.related { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-top: 30px; }
.related a { border: 1px solid var(--line); padding: 20px; text-decoration: none; background: #fff; transition: border-color .2s, background .2s; }
.related a:hover { border-color: var(--red); background: #fdfbf8; }
.related a b { font-family: var(--font-ui); font-weight: 700; text-transform: uppercase; font-size: 16px; display: block; }
.related a span { color: var(--muted); font-size: 13.5px; display: block; margin-top: 6px; }
@media (max-width: 860px){ .related { grid-template-columns: 1fr; } }

.cta { background: var(--ink); color: #fff; padding: 58px 0; }
.cta h2 { color: #fff; font-size: clamp(28px, 4vw, 52px); }
.cta p { color: rgba(255,255,255,.75); max-width: 560px; margin: 12px 0 0; }
.cta-row { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 26px; }
.cta .btn-ghost { border-color: rgba(255,255,255,.5); color: #fff; }
.cta .btn-ghost:hover { background: #fff; color: var(--ink); }

footer { padding: 30px 22px; border-top: 1px solid var(--line); color: var(--muted); font-size: 13.5px; }
footer .in { max-width: var(--max); margin: 0 auto; display: flex; flex-wrap: wrap; gap: 14px; align-items: center; justify-content: space-between; }
footer img { height: 24px; }

/* article body */
.article { max-width: 820px; }
.article p { font-size: 17px; line-height: 1.6; color: #2a2a2a; margin: 0 0 18px; }
.article h2 { font-size: clamp(24px, 3vw, 34px); margin: 40px 0 14px; }
.article h3 { font-size: 20px; margin: 28px 0 10px; text-transform: none; letter-spacing: -.01em; }
.article ul, .article ol { margin: 0 0 18px; padding-left: 22px; }
.article li { font-size: 17px; line-height: 1.6; color: #2a2a2a; margin: 0 0 8px; }
.article strong { color: var(--ink); }
.article a { color: var(--red); text-decoration: underline; text-underline-offset: 2px; }
.article .lead-p { font-size: 19px; line-height: 1.55; color: #444; }
.article blockquote { margin: 22px 0; padding: 14px 20px; border-left: 4px solid var(--red); background: var(--paper); font-size: 17px; }
.meta-line { font-family: var(--font-ui); font-size: 12px; letter-spacing: .06em; text-transform: uppercase; color: var(--muted); margin-bottom: 14px; }

/* article list (hub) */
.art-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; margin-top: 30px; }
.art-card { border: 1px solid var(--line); padding: 26px; text-decoration: none; background: #fff; transition: border-color .2s, transform .2s, box-shadow .2s; display: block; }
.art-card:hover { border-color: var(--red); transform: translateY(-3px); box-shadow: 0 14px 30px rgba(0,0,0,.08); }
.art-card .tag { font-family: var(--font-ui); color: var(--red); font-size: 11px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.art-card h3 { font-size: 21px; margin: 12px 0 8px; text-transform: none; letter-spacing: -.01em; line-height: 1.15; }
.art-card p { margin: 0; color: var(--muted); font-size: 14.5px; line-height: 1.5; }
@media (max-width: 760px){ .art-list { grid-template-columns: 1fr; } }